Under the epidemic, cross-border e-commerce helps overseas business


Recently, a batch of non-standard air compressor tanks from Hongtu Company were loaded and shipped to Tianjin Port. After several days, this batch of products will be shipped from Tianjin Port to distant South America. This is the first time Hongtu Company has exported non-standard products in 2020!

It is worth noting that the information of this batch of products, order negotiation, and contract signing were all completed by the company's overseas business department through cross-border e-commerce!

2020 was an extraordinary year!

Under the epidemic, Zhongji Jingmen Hongtu's international business was the first to be affected. Countries have closed international airports and suspended visa processing channels, making normal international business impossible to carry out smoothly. Planned visits to international customers and international summits/exhibitions have not been carried out, and Hongtu's international business order volume has dropped significantly! International projects that have already been signed may face the inability to enter the site, or have already entered the site but cannot operate normally, and also have to accept various epidemic prevention and isolation supervision from the local government, facing numerous difficulties!

However, Hongtu's leadership team has never given up or complained. First, it actively carried out self-rescue through all means, held several thematic meetings on systematic risk prevention for Hongtu's international business, stopped losses in time, and helped customers as much as possible. Second, as required by the general manager, actively layout a large e-commerce marketing model, including overseas cross-border e-commerce! With the epidemic sweeping the globe and personnel exchanges being hindered, the company has increased the promotion of international e-commerce, optimized and upgraded cross-border e-commerce platforms; compiled a complete "E-commerce Management System and Incentive Method", all members of the international business department have switched to e-commerce marketing; cross-border e-commerce has also begun to exert continuous efforts, helping to transform export business marketing;

This year, the company has completed multiple transactions through e-commerce platforms, involving LPG tank trucks/containers, tank trucks, industrial gas semi-trailers, and non-standard products. The way out of difficulties is often a new beginning. The global trade model under the epidemic is being restructured, which has a greater impact on traditional machinery manufacturing industries like Hongtu Company, and Hongtu will also "use the epidemic to promote change" and actively explore new online and offline marketing models.
 

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