Hongtu Company's live stream debut attracted significant attention, achieving a double harvest of orders and positive reputation.
Published time:
2020-07-20
After many days of preparation, on July 12, CIMC Hongtu Company's new product launch and the online live broadcast event for the company's main liquefied gas tank truck products, themed "King's Demeanor, Unleashing Brilliance," successfully concluded.
On that day, the company's new low-temperature plant became a super-large live broadcast room. Two majestic red overhead cranes acted like natural banners, and four brand-new, shining LPG main ace models adorned with red flowers became the most beautiful backdrop! As the clock pointer moved, the live broadcast officially began at 15:30. Our new product, the 37.2m³ liquefied gas transport single vehicle, and three main ace models made their grand debut! The atmosphere in the live broadcast room was instantly ignited, with barrages of comments scrolling rapidly. Many netizens exclaimed, "Finally waited for you!" "Buy Hongtu tank trucks, and wealth will roll in," "Hongtu tank trucks have excellent quality"...
Zhou Sen, Product R&D Manager of the Tank Capacity Business Unit, who was responsible for technical explanations on site, detailed each product advantage with professional insight and humorous language, covering everything from lightweight design and new materials to various latest configurations, while also presenting a clear economic analysis. Meanwhile, Meng Hua, General Manager of the Tank Capacity Business Unit, who was responsible for explaining the business policies of the live broadcast, brought preferential business policies. The new product launch and the preferential business policies for various models created wave after wave of excitement among new and old customers gathered in the live broadcast room.
In addition to discounts ranging from thousands to tens of thousands for customers placing orders during the live broadcast, viewers also enjoyed continuous red packet showers and participated in gift draws by answering questions. The moment the attractive host announced the command, the interactive interfaces of live broadcast rooms on various platforms were truly spectacular, making people marvel at the speed of everyone's hands.
This debut live broadcast by Hongtu saw remarkably impressive data, both in terms of the number of viewers and on-site orders! The total signed order value is expected to exceed 20 million yuan.
The 37.2m³ liquefied gas transport single vehicle, which took center stage in the live broadcast debut, was promoted to a wide range of new and old customers through an online launch, also attracting high attention from the industry. Six orders were successfully closed during this live broadcast event.
This live broadcast marks CIMC Hongtu Company's first attempt to use online live streaming for new product launches and online marketing, representing a brand new endeavor for Hongtu Company to focus on innovative marketing.
As early as the end of 2019, Zheng Zhijun, the company's general manager, repeatedly mentioned the need to closely monitor new sales trends in the hazardous chemicals industry, actively explore large-scale e-commerce, and led the establishment of a large e-commerce group to guide and supervise the relevant work! After the outbreak of the epidemic in early 2020, the progress of this work was further accelerated. For this purpose, the company even specifically renovated a live broadcast room to actively try new online marketing models. The successful new product launch and live broadcast event are just the beginning on the path of pioneering innovative marketing models. In the future, more exciting pictures await us to paint. Let's look forward to the next surprise...
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On April 30, Li Zhongjiang, an employee of Jingmen Hongtu Company under CIMC Anrui, who was awarded the title of "National Labor Model", returned home in glory. Tu Xiaohong, general manager of Jingmen Hongtu Company, led the leadership team, manufacturing center heads, workshop production managers, representatives of front-line employees, and representatives of functional departments to warmly welcome him back to the company.
On the afternoon of April 28, the opening ceremony of the "Smart Manufacturing Blue-collar Workers" customized training program jointly organized by CIMC Group and Jingmen Vocational College was successfully held. Attendees included He Jin, General Manager of Human Resources Department of CIMC Group; You Hongmei, BP Manager of Human Resources Department of CIMC Group; Meng Hua, Assistant General Manager of Jingmen Hongtu Special Aircraft Manufacturing Co., Ltd.; Zhao Jun, Deputy Director and Inspector of Jingmen Municipal Education Bureau; Zou Hao, Party Secretary of Jingmen Vocational College; Li Li, President of Jingmen Vocational College; representatives from CIMC Tianda Engineering Technology Co., Ltd.; college leaders and teachers; and all students of the "Smart Manufacturing Blue-collar Workers" program. The ceremony was presided over by Li Li, Senior Human Resources Manager of Jingmen Hongtu Company.
On April 28, 2025, a ceremony celebrating the 100th anniversary of the All-China Federation of Trade Unions and awarding national model workers and advanced workers was held in Beijing. Comrade Li Zhongjiang from Jingmen Hongtu Company under CIMC Enric, as an outstanding representative of industry skills, stood on the podium of this supreme honor and was awarded the honorary title of National Model Worker by the Central Committee of the Communist Party of China and the State Council of the People's Republic of China. This is not only a brilliant medal in Li Zhongjiang's personal career, but also the supreme glory in the development history of Jingmen Hongtu!
To commemorate the 106th anniversary of the May Fourth Movement, on April 26, the Youth League Committee of CIMC Enric's Jingmen Hongtu Company organized a youth exchange activity for young employees themed "General's Spirit Illuminates the Original Aspiration, Youth Chasing Dreams in the Right Time". Through the combination of red education and team building interaction, it guided young employees to commemorate revolutionary martyrs, build consensus, and inspire innovation and vitality, resonating with the company's development.
Jingmen Hongtu Special Aircraft Manufacturing Co., Ltd.
Address: No. 16 Yingchun Avenue, Jingmen Economic Development Zone, Hubei Province
Email:hongtu@enricgroup.com
Phone:0724-8889000
Fax: 0724-8889464
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